Client Overview
Our client is a premium home goods brand specializing in kitchen and dining products. They had been selling on Amazon for two years with moderate success but were struggling to scale their business and stand out in a competitive category.
With a range of high-quality products and strong branding, they had the foundation for success but needed expert guidance to optimize their Amazon presence and drive significant growth.
Project Snapshot
Challenges
Low visibility in a highly competitive category
Poor conversion rate despite decent traffic
Inefficient advertising with high ACoS
Limited customer reviews affecting trust
Our Solution
Comprehensive Listing Optimization
We completely revamped product listings with strategic keywords, enhanced content, and professional photography.
Data-Driven PPC Strategy
We restructured advertising campaigns based on search term analysis and competitive research.
Review Generation Program
We implemented a systematic approach to encourage satisfied customers to leave reviews.
Inventory Management
We optimized inventory levels to prevent stockouts and maintain ranking momentum.
Implementation Process
We implemented our solution in phases to ensure consistent progress and allow for optimization based on results:
Audit & Strategy Development
Comprehensive analysis of current performance and competitive landscape.
Listing Optimization
Complete revamp of product listings with enhanced content and strategic keywords.
PPC Restructuring
Implementation of targeted advertising campaigns with continuous optimization.
Review Generation & Monitoring
Systematic approach to encourage and manage customer reviews.
Results
Sales Growth
Lower ACoS
More Reviews
Key Achievements
200% increase in sales within 6 months
30% reduction in ACoS
150% increase in product reviews
Page 1 rankings for 25+ high-value keywords
45% improvement in conversion rate
Retaileon transformed our Amazon business completely. Their strategic approach and attention to detail helped us achieve results we didn't think were possible. The team's expertise in Amazon optimization and advertising was evident from day one, and they've been a true partner in our growth journey.
